Children's Toys for Kids of All Ages

Jaques of London play host to a wide range of exciting and educational children’s toys. With over 225 years serving children and families across the UK, our aim is to make playtime as much about personal development as it is endless fun.

Our range of toys for toddlers are designed alongside teachers to perfectly compliment the needs of our youngest fans. Utilising bright colours to encourage ongoing engagement, every one of our designs are made to inspire and provoke the littlest learners upon a course of discovery through play. From sensory building blocks to abacus academics, toddler playtime provides the building blocks of personal growth.

Older children’s toys continue the journey. Having bested the basics, developing minds are ready to experiment with numbers and letters. Designed with the direct assistance of teachers, Jaques children’s toy collection begins the development of key-stage learning that will continue to aid your child for years to come.

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Look for toys that grow with the child, made from materials that last more than one season. Jaques of London, established 1795, specialises in solid wooden toys and games built to heirloom standard, genuinely suitable from toddlers through to older children.

Children's Toys for Kids of All Ages: your questions answered

How do I choose a toy that suits a wide age range rather than one specific birthday?

Focus on open-ended play. Toys without a single 'correct' outcome, building sets, craft kits, classic board games and outdoor games, tend to stay interesting as children develop. A five-year-old and a ten-year-old can both enjoy croquet or skittles, just at different skill levels. Look for guidance on the box, but trust that simpler often means longer-lasting appeal.

Are wooden toys actually safer than plastic ones for young children?

Solid wood toys from reputable makers are finished with non-toxic paints and lacquers, have no small parts that snap off unexpectedly, and do not contain the plasticisers found in some cheaper plastic products. They are heavier and harder, so always check age recommendations. A well-made wooden toy meeting current EN71 safety standards is a sound choice for most children.

How do I care for wooden toys so they last long enough to pass on?

Wipe wooden toys down with a lightly damp cloth rather than soaking them, and dry them straight away. Keep them out of prolonged direct sunlight, which fades paint and can cause wood to crack. Occasional application of a natural beeswax or food-safe oil to unfinished wood keeps the grain in good condition. Store them somewhere dry, and they can genuinely last decades.

What is a good toy gift for a child whose age I am not entirely sure of?

Classic outdoor games such as croquet, boules or quoits work across a broad age span and the whole family can join in. Traditional board games and card games are another safe choice: they suit children roughly seven and upwards and rarely feel 'too young' to an older child. If in doubt, choose something the parents can play alongside the child.

Why do some wooden toys cost considerably more than plastic equivalents?

Solid hardwood, non-toxic finishes, hand-finishing and tighter manufacturing tolerances all add to the cost. A cheap plastic toy may cost less today but typically ends up in landfill within a year or two. A well-made wooden toy holds its condition, holds its play value, and can be handed to a younger sibling or the next generation. The cost per year of use is often lower.

At what age can children start playing with traditional board and table games?

Most children are ready for simple turn-taking games from around three or four years old. Games with reading or more complex strategy generally suit ages seven and above, though younger children often manage with a little adult guidance. Many classic Jaques games, chess, draughts and ludo among them, have been enjoyed by children in that broad three-to-twelve range for generations.

Are Jaques toys suitable as heirlooms or keepsakes, or is that just marketing?

Jaques has been making games and toys since 1795, and sets from the Victorian and Edwardian eras do turn up in working condition today. That is not coincidence; it comes from using solid materials and straightforward construction that can be repaired. If you store a well-made wooden toy correctly, there is no structural reason it should not outlast its first owner by many years.

Jaques of London · Britain's oldest games and toy maker · Est. 1795