Arts & Crafts · Est. 1795★★★★★ 150 reviews

The wooden dinosaur set they keep coming back to


£16.99£26.99 Save 37%

or 4 payments of £4.24 with Klarna

🛡️ 30-day full refund, no questions. Fewer than 30 returns from 23,000+ orders.

Express · order today for next-day delivery
Standard · 2-3 working days
  • Screen-free play
  • Magnetic pieces
  • Portable wooden box
  • Ages 3-7
  • Fine motor skills
  • Heirloom build
  • 30-day returns
  • Klarna available

Delivery in 2-3 working days · 30-day returns · Est. 1795

1 Free Gift Spend £50
2 Free Gifts Spend £75
3 Free Gifts Spend £100

as seen in

Real talk

20 minutes without asking for the iPad,and what she built instead

The Dinosaur Land Magnetic Board is a wooden box that opens into a creative play world. Magnetic dinosaurs, scenery, and accessories live inside. Your child builds their own Jurassic adventures, draws them, tells stories about them,all without a screen lighting up their face.

You get breathing room. They get to be bored enough to think, which is exactly what their attention span needs before school.

Joe Jaques, Jaques of London

What's in the box

What's inside the wooden box

A complete kit: magnetic dinosaur characters, prehistoric scenery pieces, drawing accessories, and a sturdy portable wooden board in one neat box.

Dinosaur Land Magnetic Board open showing magnetic pieces and wooden box
In the box

Magnetic dinosaur characters

Meticulously finished dinosaur and scenery pieces that stick firmly to the board. No magnets dropping out mid-game. Heavy enough to feel real, light enough for a 3-year-old's hands.

  • ✓ Sticks securely, lifts easily
  • ✓ No small loose parts
  • ✓ Hand-finished wood detail
Dinosaur board set up as an easel with drawing surface
Play style

Two-sided magnetic board

One side holds the magnetic pieces; flip it and the other side becomes a drawing surface. Your child arranges dinosaurs, then draws the story they see. Portable wooden frame props it up on any table.

  • ✓ Magnetic on one side, draw on the other
  • ✓ Wooden frame folds flat for travel
  • ✓ Works at the table or on a lap
Wooden storage box holding all dinosaur pieces neatly
In the box

Sturdy wooden storage box

Everything packs away into one solid wood box. Lid closes, pieces stay inside, box fits under the bed or in the car. Built to last years of play and hand-me-downs.

  • ✓ Solid wood, not cardboard
  • ✓ Handles loose pieces without spilling
  • ✓ Designed for years of travel

Arrives 2-3 working days. Plays for years.

Was £26.99

Dinosaur Magnetic Board - Jurassic Toy Set: £16.99

While they play

What grows while they play

Looks like play. Works like a lesson.

🧠

Narrative thinking

They arrange pieces, then tell you what's happening. That gap between action and story is where imagination rewires itself.

✋

Fine motor control

Placing small magnetic pieces, drawing details, moving scenery across the board. Stronger fingers, steadier grip by the time pencils matter.

🎨

Creative problem-solving

No instructions tell them what the dinosaurs should do. They decide the story, change it, add rules. That's how creative thinking starts.

⏸️

Boredom as fuel

Without beeps or notifications pulling them, they stay with one idea longer. The boring space is where deep play happens.

What families say about Jaques of London

What parents notice after the first hour

★★★★★

"Excellent quality wood toys, so well made, no sharp edges, all lovely & smooth, very colourful & plenty of choice. Very reasonably priced & so beautifully wrapped you don't want to open them. Highly recommend this company."

Lynda Evans✓ Google review
★★★★★

"Fast delivery, excellent products, extremely good quality and long lasting. My granddaughter loves the toys from here. Good age ranges covered."

Danella Jones✓ Google review
★★★★★

"These toys tick all the boxes, educational, colourful, fun, well made and great service. I just keep buying more and more."

Irene Johnstone✓ Google review
★★★★★

"We love our toys from Jaques of London. The quality is excellent and they're the perfect size for little hands to hold and play with easily. Beautifully made, sturdy wooden toys that will last for years. Highly recommend!"

Tegan✓ Google review
★★★★★

"Harrods grade gifting for a very reasonable price. Not the usual tat from China. Had several hand picked orders fron Jaques, nice to know its a UK business with old school quality."

John A✓ Google review
★★★★★

"I am a real fan of this company. If only I had come across them years ago when my boys were little. It's my go to for beautiful, good quality toys for my granddaughter now and any gift I need to buy. They arrived quickly, prices are reasonable and the special touch is they are beautifully packaged too. I love the heritage of this business!"

Sarah Lardner✓ Google review
★★★★★ 4.8/5 from 137 reviews of this product  ·  4.6 average across 46,000+ Jaques reviews on Reviews.io and Trustpilot

Get ready for life

Why real play matters

Real brain growth comes from real play.

60 days

Try it, return it, no questions

If the Dinosaur Land doesn't replace screen time the way you hoped, we take it back until 31 January 2027. That's not a discount offer,that's our word.

→
2-3 days

Ships fast, arrives ready to play

Order by 2pm, it ships the next working day. No assembly. Open the box, lay out the pieces, they start building immediately.

→
100+ million

Jaques toys have been played with since 1795

Over 231 years, we've made toys that parents trust enough to pass down. This board is built the same way,solid, safe, meant to last.

Why this matters right now

Est. 1795 Britain's oldest games company We've watched what children's play needs across generations. The Dinosaur Land is built on that knowledge,no trend chasing, just what works.
23,000+ Orders we've delivered Parents, grandparents, and teachers have chosen Jaques. Real play, real materials, real results matter to them the way they matter to you.
Zero screens Required to play No app, no pairing, no notifications. Just wood, magnets, imagination, and the one thing your child is already learning to do too much: stare at a glowing rectangle.
230 yrs of making things worth keeping Jaques of London has been crafting games and toys since 1795. This one is built to be handed down, not thrown out.

We really are different

Why this board, not the plastic alternatives

Jaques Dinosaur Magnetic Board - Jurassic Toy Set Cheap Alternatives
Material✅❌ Plastic cracks; wood lasts years
Weight in hand✅❌ Lightweight toy feels temporary
Magnet strength✅⚠️ Cheap magnets fall out constantly
Storage✅❌ Loose pieces lost; our box keeps them together
Portable✅⚠️ Large boards don't fit cars
Passes down✅❌ Plastic toys age badly and crack
Guarantee✅❌ Most toys offer 90 days; we offer 60 days
Jaques
  • ✅ Solid wood
  • ✅ Genuine weight
  • ✅ Strong magnets
  • ✅ Box keeps pieces
  • ✅ Folds small
  • ✅ Passes to next child
  • ✅ 60-day guarantee
Cheap alternatives
  • ❌ Plastic cracks
  • ❌ Feels temporary
  • ⚠️ Magnets fall out
  • ❌ Pieces scatter
  • ⚠️ Too big to travel
  • ❌ Ages badly
  • ❌ Short warranties

Arrives 2-3 working days. Plays for years.

Was £26.99

Dinosaur Magnetic Board - Jurassic Toy Set: £16.99

30-Day Money-Back Guarantee

Not right? Return it within 30 days. Full refund, no questions.

Questions & answers

Questions parents ask before ordering

What age is this actually for?

The Dinosaur Land works best for children aged 3 to 7. A 3-year-old needs you nearby for safety; a 4-5-year-old plays independently for 20-40 minutes. Older children use it differently, creating maps and detailed stories. Grandparents buying for a grandchild aged 4-6 find it's the one gift that keeps the house quieter and the kid more engaged.

Will the magnets stay put, or do they fall off?

The magnets are embedded into the wood pieces and sealed properly. They stick firmly and won't separate during normal play. If a child is throwing or smashing pieces deliberately, magnets may loosen over time, but our 60-day returns policy covers peace of mind. John A. said it best: 'Not the usual tat from China.'

How long will they actually play with it?

Most parents report 20-45 minutes of continuous play on day one. The play changes as they grow: 3-4-year-olds arrange and rearrange; 5-7-year-olds tell complex stories and draw adventures. One parent shared that her 4-year-old didn't ask for the iPad for 20 minutes,that's the first win. Many families keep it out on rotation for years.

Is it worth the price compared to plastic alternatives?

Solid wood costs more upfront because it lasts longer, feels heavier, and doesn't crack like plastic. The Dinosaur Land can be played with by a 3-year-old today, stored in the loft, and brought out for a 6-year-old sibling. Manda Monium said it best: 'Worth every penny full price.' Over 10 years and two children, the cost per year drops to pocket change.

How much does it cost?

The Dinosaur Magnetic Board - Jurassic Toy Set is £16.99 today (down from £26.99). Klarna is available at checkout if you prefer to spread the cost.

What's your returns policy?

30 days, full refund, no conditions. Return it for any reason and we refund in full. We've been standing behind what we make since 1795.

Arrives 2-3 working days. Plays for years.

Was £26.99

Dinosaur Magnetic Board - Jurassic Toy Set: £16.99

Our story

Making toys worth keeping since 1795.

Jaques of London was founded in 1795. We invented croquet, table tennis, and the Staunton chess set. For 230 years, we've been making things that pull children away from passive entertainment and into active, curious, hands-on play.

Jaques has been making toys since 1795 because we believe children learn through their hands, not through screens. The Dinosaur Land Magnetic Board grew from a simple belief: a wooden box, real materials, and a child's imagination can do more in 20 minutes than a polished app can do in hours. We've watched parents rediscover what their own childhoods taught them,that boredom, when it's safe, is where thinking begins. This board is built the way Jaques toys have always been built: solid, hand-finished, and made to last long enough to pass down.

Toys and games that leave something behind: a skill, a memory, a piece of play that gets passed on.

Joe, Jaques of London

Ready when you are

Put down your phone. Give them this instead.

Was £26.99

£16.99 Save 37%

🛡️ 30-day money-back guarantee  ·  🚚 Delivery in 2-3 working days  ·  🏛️ Est. 1795