Screen-Free Play · Est. 1795★★★★★ 150 reviews

The wooden memory game they keep coming back to

£16.64£23.99 Save 30%

or 4 payments of £4.16 with Klarna

🛡️ 30-day full refund, no questions. Fewer than 30 returns from 23,000+ orders.

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Standard · 2-3 working days

No batteries needed
Holds focus 15,20 min
Solid wood, hand-finished
Age 3,5 (and up)
60-day guarantee
Gift-wrapped on arrival
30-day returns
Klarna available

Delivery in 2-3 working days · 30-day returns · Est. 1795

1 Free Gift Spend £50

2 Free Gifts Spend £75

3 Free Gifts Spend £100

as seen in

Real talk

The 20 minutes she didn't ask for the iPad

A wooden board with 16 coloured pegs hidden under wooden caps. Flip two at a time, remember where the colours live, match them before your opponent. That's it. No screens, no rules to download, no batteries. Just focus and the feel of solid wood in small hands.

Parents tell us their child plays this one alone or with them, over and over, for months. The kind of toy that lives on the shelf and gets picked up first.

Joe Jaques, Jaques of London

What's in the box

What arrives

Everything needed to play. Packed in a gift box that does not look like a toy has arrived.

Wooden Memory Game board displayed with all pegs revealed, showing 16 coloured caps and a wooden storage box

In the box

The board and pegs

Solid wood frame, 16 wooden pegs with coloured ends, 16 wooden caps to cover them. Hand-finished. Weighs enough to stay put when a 4 year old lifts a cap.

✓ 16 matching pairs of colours
✓ Wooden caps flip easily without jamming
✓ Stores in the box when finished

Child's hand gripping a wooden peg during play

Play style

Made for small hands

Wooden pegs are sized so a 3 year old can grip them without frustration. No tiny plastic bits to lose. The weight tells her she is playing with something real.

✓ Pegs fit naturally in a child's palm
✓ No small parts to choke on
✓ Wood absorbs fingerprints, doesn't show grime

A mum and daughter sitting together playing the wooden memory game

Play style

Built for two (or more)

The game takes 15 to 20 minutes. Played one-on-one or with siblings. No app notifications interrupt. No one is waiting for a turn.

✓ 2,4 players, no timer needed
✓ Teaches taking turns and graceful losing
✓ Works just as well alone

Arrives ready to play, no assembly or batteries required

Was £23.99

Wooden Memory Game: £16.64

While they play

What it quietly teaches

Looks like play. Works like a lesson.

🧠

Memory and recall

Flipping pegs builds the muscle of remembering where colours live. Players get visibly better at it within 3 games.

🎯

Concentration

No distractions. The only thing in front of her is wood and colour. Focus time builds like a skill.

🤝

Taking turns

If she loses, the game ends. She learns to wait and to play fair. No algorithm managing her emotions.

🤲

Touch and texture

Wood feels like wood. The board does not light up or buzz. Play is tactile and real.

What families say about Jaques of London

What parents and grandparents say

★★★★★

"Excellent quality wood toys, so well made, no sharp edges, all lovely & smooth, very colourful & plenty of choice. Very reasonably priced & so beautifully wrapped you don't want to open them. Highly recommend this company."

Lynda Evans✓ Google review

★★★★★

"Fast delivery, excellent products, extremely good quality and long lasting. My granddaughter loves the toys from here. Good age ranges covered."

Danella Jones✓ Google review

★★★★★

"These toys tick all the boxes, educational, colourful, fun, well made and great service. I just keep buying more and more."

Irene Johnstone✓ Google review

★★★★★

"We love our toys from Jaques of London. The quality is excellent and they're the perfect size for little hands to hold and play with easily. Beautifully made, sturdy wooden toys that will last for years. Highly recommend!"

Tegan✓ Google review

★★★★★

"Harrods grade gifting for a very reasonable price. Not the usual tat from China. Had several hand picked orders fron Jaques, nice to know its a UK business with old school quality."

John A✓ Google review

★★★★★

"I am a real fan of this company. If only I had come across them years ago when my boys were little. It's my go to for beautiful, good quality toys for my granddaughter now and any gift I need to buy. They arrived quickly, prices are reasonable and the special touch is they are beautifully packaged too. I love the heritage of this business!"

Sarah Lardner✓ Google review

★★★★★ 4.7/5 from 140 reviews of this product · 4.6 average across 46,000+ Jaques reviews on Reviews.io and Trustpilot

Get ready for life

Why real play matters

Real brain growth comes from real play.

20 min

Average play time per session

Long enough to give you peace. Short enough that a 4 year old sees it through to the end.

→

EYFS+

Recommended from age 3

Works from 3 years old through to adult. A 7 year old will play to win. A 3 year old plays for the joy of flipping.

→

2,4

Number of players

Play it one-on-one with your child or add siblings and grandparents. Every player gets multiple turns.

Why this matters right now

231 years Making games and toys since 1795 Jaques of London has been sold to families for over two centuries. This is not our first wooden game.

100M+ Toys and games sold across our history Over 23,000 orders placed this year alone. Parents and grandparents trust us with their children.

60 days Our guarantee on every product Play it. If it is not for you, we take it back until 31 January 2027. No questions, no small print.

230 yrs of making things worth keeping Jaques of London has been crafting games and toys since 1795. This one is built to be handed down, not thrown out.

We really are different

Why this costs more than the plastic version

	Jaques Wooden Memory Game	Cheap Alternatives
Material	✅	❌ Hollow plastic that cracks
Lifespan	✅	❌ Falls apart in 6 months
Feel in hand	✅	❌ Lightweight and hollow
Pegs don't jam	✅	⚠️ Plastic catches and breaks
Passed to younger sibling	✅	❌ Landfill by then
Cost per year of play	✅	⚠️ Cheap now, gone in a year
60-day returns promise	✅	❌ Final sale only

Jaques

✅ Solid wood
✅ Lasts years
✅ Real weight
✅ Pegs never jam
✅ Hand down to siblings
✅ Pennies per game
✅ 60-day guarantee

Cheap alternatives

❌ Plastic cracks
❌ Breaks in months
❌ Feels hollow
❌ Plastic jams
❌ Bin within a year
⚠️ Cheap, then gone
❌ No returns

Arrives ready to play, no assembly or batteries required

Was £23.99

Wooden Memory Game: £16.64

30-Day Money-Back Guarantee

Not right? Return it within 30 days. Full refund, no questions.

Questions & answers

The questions we hear most

What age is this actually for?

Age 3 and up. At 3, she plays for the colours and the flipping. By 5, she plays to win and remembers sequences. At 7 and beyond, she challenges you. It grows with her. Grandparents love it too,the rules take 10 seconds to explain and the game plays in 20 minutes.

Is it really worth more than the plastic one?

Yes. This one plays for years. A plastic memory game cracks, the pegs jam, it ends in the bin. This board lives on the shelf and gets handed to the next child. One parent told us: worth every penny full price. Another: not the usual tat from China. The wood is solid, hand-finished, and heavy enough that it stays where you put it.

When will it arrive?

Order by 2pm and it ships within 2,3 business days. It arrives in our gift box, ready to give or unwrap. If you are ordering for a birthday and need it sooner, email our team,we have options.

What if my child does not like it?

You have 30 days to return it, no questions asked. We also offer a 60-day guarantee for any fault in the game itself. Play it. If it is not right, we take it back.

How much does it cost?

The Wooden Memory Game is £16.64 today (down from £23.99). Klarna is available at checkout if you prefer to spread the cost.

What's your returns policy?

30 days, full refund, no conditions. Return it for any reason and we refund in full. We've been standing behind what we make since 1795.

Arrives ready to play, no assembly or batteries required

Was £23.99

Wooden Memory Game: £16.64

Our story

Making toys worth keeping since 1795.

Jaques of London was founded in 1795. We invented croquet, table tennis, and the Staunton chess set. For 230 years, we've been making things that pull children away from passive entertainment and into active, curious, hands-on play.

In 1795, Jaques of London began making games that brought families to the same table. Two centuries later, that has not changed. This Wooden Memory Game is built the same way we have always built things: from solid wood, hand-finished, made to last. Not to maximise profit, but to be the one your child asks for, and the one you hand on. We know the iPad is real and the pressure is real. This game is our answer.

Toys and games that leave something behind: a skill, a memory, a piece of play that gets passed on.
Joe, Jaques of London

Ready when you are